The sixteenth idea for my 365 social ideas is an idea for a technical tool to assist everyone in getting the credit they deserve and the loyalty they can expect: a copy-paste injection script. It is the very same idea that tynt.com has “created”, but they keep the technology (how simple it may be) to themselves and have even filed for a patent.
I just saw a link on Facebook, that I somehow had to interact with – it featured a not-that-dressed girl and said “Wanna C Something Hot?”/”Want 2 C Something Hot?” or variations of this. Well, clicking the link sent to me to an external site featuring a single button and the same image urging me to click it. When clicked, I came to some porn site. But why would several of my friends post links to this site, which incidentally sent me to a porn site? Well, as I soon after saw on Facebook, I had just posted the same link on my wall for all my friends to see. How?
It is a “simple” case of “click-jacking” and the site tricks you to click a Facebook share button, but disguises this as some other button. Please read on for full description.
UPDATE 2009-12-2: “Press the button or dog dies”/”Push the button or this dog dies” (located at pressthebuttonordogdies.com, but don’t go there) is a new such site. The target website is “thisblogrules.com” and the measures used are a little different but all in all the same anyway.
Furthermore, I have used bit.ly for tracking how much these links have been used so far on Facebook – it is pretty inflicting: The “hot” girl has been shared almost 59,000 times and the poor dog has been shared 5,309 times as of this writing. You can see the direct stats from the Facebook link.getStats API here: Somthing Hot and Or Dog Dies
With HTML 5 and the introduction of datasets, we can do something new. The main advantage and the really huge application area for datasets are, that you can include custom attributes in the serverside-rendered HTML, that the client-side script will use to enhance the browsing experience.
This feature does currently not work – see list of updates below
ShareThis is a great service for adding shareability to your website in a very simple way. It even includes the “tip a friend” option, so you don’t need to code that for your own site. I will describe how to embed it from flash.
Note 2009/05/19: Due to changes in the ShareThis API popup-functionality is broken currently (both in my example and in some of my live projects). I have filed a bug with ShareThis to fix this ASAP.
Note 2009/06/08: ShareThis now broke it again. And this time their support staff doesn’t answer. Please see an example implemented with AddThis instead.
Note 2009/06/19: ShareThis finally fixed it again. They wrote a mail on the 17th to me stating the bug was reintroduced when they implemented CDN, but would be fixed in the next release. Let’s hope it stays that way.
Note 2009/08/14: ShareThis has recently implemented a brand new version of their service – and surprise: it is not backwards compatible. Thus my popup example is broken again. I will investigate and fix soon.
Note 2009/08/17: ShareThis has promised to deliver a flash API within a few weeks. Let’s see what happens then…
Today we launched a new website for one of the major Danish mortgage provider, Totalkredit. They are known by all Danes due to their tv-ads (produced by TBWA\Copenhagen), that everyone either hates or loves. This is a very big client, and thus they require a very big website. But as they are for the people and tries to communicate directly with the common man, the website need not be corporate, but must be rich with content, easy to use and with many features that will create returning visitors.
Other features of the site, that makes this a very satisfying job to have completed:
- It is of course search engine optimized (Hijax preserves this)
- The URL is modified on every major page change using fragments in order to allow deep-linking and bookmarking (this is partly self-developed, partly borrowed from SWFAddress)
- And given the above, that “back” and “forward” buttons of the browser works (unlike many other full-Ajax websites)
- The site includes Google Maps (you can’t go wrong with that!)
- The site is tested and optimized for Internet Explorer 6 and 7 as well as Firefox 2 (and friends).
Enough talking, here is the site: http://www.totalkredit.dk – “unfortunately” most of the site is in Danish except for a small investor-part.
Apple, Opera and Mozilla has expressed their support for the new HTML 5 specification as outlined by WHAT Working Group and chief spec-writer Ian Hickson and especially the adoption of this specification by w3 as the new HTML recommendation.